About Lili

In human terms: I know people. I know how they think, what they want to hear, see, and read. I know how to harness what’s essential about a brand and how to give it voice. It’s a gift that I’ve used to create content for huge brands, for tiny publications, and for massive corporations who want to reach their audiences in a way that feels meaningful and authentic.

In business speak: I am an editorial, brand and content marketing executive with 20+ years building audience-first media brands, scalable content engines, and high-growth storytelling platforms across consumer media, digital publishing, and B2B organizations. I have a proven track record of launching and scaling multi-channel content ecosystems spanning SEO, social, newsletters, video, thought leadership, and community engagement. I’m an experienced builder who combines editorial vision with hands-on execution to grow audiences, strengthen brand authority, and translate complex subject matter into compelling, human-centered narratives that drive measurable business impact.

I’ve held increasingly senior positions in digital media for over twenty years. I have also served as an adjunct professor at New York University, written for and been an on-video talent for HGTV, Food Network, Cooking Channel, Better Homes & Gardens, First for Women, Woman’s World, TLC, and Huffington Post. I’ve also served as an Editorial Strategy consultant for Prudential, New York Life, Krazy Coupon Lady, Tishman Speyer. I am the founder and president of Jenny, an online platform and community for women 40+. Read a little about how Jenny came to be on our About Us page.