SUMMARY

Editorial and content marketing executive with 20+ years building audience-first media brands, scalable content engines, and high-growth storytelling platforms across consumer media, digital publishing, and B2B organizations. Proven track record launching and scaling multi-channel content ecosystems spanning SEO, social, newsletters, video, thought leadership, and community engagement. Experienced builder who combines editorial vision with hands-on execution to grow audiences, strengthen brand authority, and translate complex subject matter into compelling, human-centered narratives that drive measurable business impact.

PROFESSIONAL EXPERIENCE

HEAD OF BRAND AND MARKETING |Jaftex Corp | New York, NY | Sep 2024 – present

Lead editorial strategy, brand narrative, and multi-channel content operations for a multi-brand B2B organization, developing differentiated positioning and audience-first storytelling

• Built and scaled an integrated content engine spanning thought leadership, social, email, web, and event programming, increasing content output while improving engagement quality and brand consistency
• Increased social audience 69%, click-through traffic 155%, and engagement 145% through audience-informed editorial strategy and differentiated brand storytelling
• Directed redesign and relaunch of seven company websites with a focus on storytelling architecture, SEO, UX, and conversion pathways
• Developed audience-informed editorial strategies using analytics, SEO, and engagement insights to optimize distribution and performance
• Partnered closely with executive leadership, sales, and cross-functional teams to refine company narrative, align messaging to customer needs, and strengthen go-to-market communications
• Established repeatable publishing workflows and cross-functional content systems that improved production efficiency, speed, consistency, and strategy

FOUNDER & PRESIDENT | Jenny | Jun 2023 – present

Founded and scaled an editorial media and community platform focused on women 40+, building a differentiated voice and highly engaged audience through original storytelling, audience development, and creator partnerships.

• Defined the editorial vision, content strategy, and audience positioning from the ground up, establishing a clear and differentiated brand voice
• Built a multi-format publishing operation spanning editorial, newsletter, social, video, and community engagement
• Grew audience to 10K+ followers and generated 5M+ organic views within the first year through experimentation with audience-first content
• Published 150+ original stories and built relationships with established writers, editors, and contributors
• Developed repeatable systems for ideation, publishing, contributor management, analytics, and cross-platform distribution
• Built an engaged contributor and community network through consistent programming, editorial participation, and relationship development
• Developed deeply audience-centered storytelling frameworks focused on relatability, common ground and emotional connection
• Experimented across formats, headlines, publishing cadence, and platform-native storytelling to identify audience growth strategies
• Managed end-to-end content operations including editorial, publishing, analytics, audience engagement, and platform optimization

EDITORIAL STRATEGY & CONTENT MARKETING CONSULTANT| Independent and Masthead Media Company | Mar 2023 – Apr 2024

Advised brands, agencies, and publishers on communications, editorial strategy, audience growth, and brand positioning.

• Developed integrated content strategies spanning web, social, email, executive thought leadership, and audience engagement
• Partnered with senior stakeholders to translate business priorities into clear, audience-focused narratives and differentiated messaging
• Advised organizations on SEO, distribution, messaging, and content operations to improve visibility, engagement, and brand authority
• Helped brands navigate growth, organizational change, and evolving digital landscapes through strategic editorial planning

SENIOR EDITORIAL DIRECTOR, BETTER HOMES & GARDENS |Dotdash Meredith | Jun 2021- Feb 2022

Led editorial transformation and cross-platform audience strategy for one of the largest lifestyle media brands in the U.S.

• Led multi-platform storytelling initiatives, including a Webby Award-winning YouTube series and the brand’s launch on TikTok
• Directed a 12-person cross-functional team spanning editorial, social, video, and audience strategy
• Rebuilt alignment between print and digital teams, strengthening editorial consistency and organizational communication
• Overhauled editorial and SEO strategy to better align with audience behavior, platform trends, and business priorities
• Partnered with ad sales and executive leadership to create integrated brand programs and strategic partnerships
• Guided teams through acquisition and organizational change, including CMS migration and restructuring

HEAD OF EDITORIAL & AUDIENCE GROWTH | Bauer Media Group | Nov 2018 – Jun 2020

Led editorial strategy, audience development, and revenue-driving content initiatives for a portfolio of national women’s lifestyle brands.

• Increased search traffic 150% through audience-informed editorial and SEO strategy
• Built an editorial commerce business driving 150% year-over-year revenue growth
• Grew network traffic 100% year-over-year and an additional 150% following a major replatforming initiative
• Managed editorial teams, freelancers, and operational workflows across multiple brands and channels
• Established distribution partnerships with platforms including Apple News and Flipboard to expand reach and visibility
• Led website redesigns and migrations while maintaining continuity of audience engagement and brand identity

DIRECTOR, CONTENT DEVELOPMENT (and prior Editorial Leadership Roles) | Scripps Networks Interactive | 2010 – 2016

Advanced through multiple leadership roles overseeing editorial strategy, digital storytelling, and branded content initiatives across major lifestyle brands.

• Led editorial strategy for HGTV.com, managing multi-city teams and large-scale content operations
• Built and launched digital video and branded content initiatives in partnership with sales and executive stakeholders
• Developed audience growth strategies using SEO, analytics, and consumer insights
• Helped launch a digital video content marketing division supporting broader company growth initiatives
• Built and mentored high-performing editorial teams across content, production, and operations

DIRECTOR, REDBOOK ONLINE (and prior Web Editor) | Hearst Magazines | 2006 – 2010

Led digital editorial strategy and operations for Redbook.com during a period of rapid audience and platform growth.

• Managed editorial operations, staff development, and cross-functional initiatives
• Led a major site redesign that increased traffic and time spent 100% year-over-year
• Built strategic partnerships with MSN, Yahoo, WebMD, and AOL to expand distribution and audience growth
• Partnered with ad sales and executive leadership on revenue-generating editorial programs and revenue-generating campaigns
• Contributed to development of proprietary publishing tools adopted across Hearst brands

E D U C A T I O N

• St. John’s College
  BA Liberal Arts
• Columbia University
  Postbacc/Premed