Portfolio

Jaftex

Enterprise-wide rebranding and redesign of a 95 year old textile company. Legacy websites, branding, newsletter and social channels updated for increased revenue, engagement and modernity.

Jaftex Sites rebrand redesign Download

Jenny

Founded and scaled an editorial media and community platform for Gen X and elder Millennial women, building a differentiated voice and highly engaged audience through original storytelling.

Editorial Direction

Better Homes & Gardens – Provided senior editorial direction including launching a 100th anniversary year-long program, developing award-winning YouTube series and launching the brand’s TikTok

HGTV – Created editorial strategy and original content development, content marketing, video, social media and newsletter direction for a 10M+ online companion to the TV network

Bauer Xcel Media Group – Led editorial and audience growth for FirstforWomen.com and WomansWorld.com

Redbook – Provided editorial strategy, launched social media and video franchises for the Hearst magazines property

Consulting

Provided editorial and content strategy for brands, agencies, and publishers on communications, editorial strategy, audience growth, and brand positioning

Prudential – Editorial Strategy consulting for Prudential consumer audience education

New York Life – Content marketing consulting for the brand to improve consumer educational tools, resources and traffic to products

Tishman Speyer – Editorial Strategy consulting for thought leadership and insights content

Parade – Editorial and SEO strategy consulting to maintain highly trafficked search content

Select Writing Samples

A Place for Us: How Jenny Came to Be